Innova by etex makes and distributes fibre cement building products for residential and commercial construction — external cladding and weatherboards, exterior facades, interior lining, eaves and soffits, flooring substrate/underlay, and decorative trim systems (its "Effects®" range). Its customers are architects, designers, builders and homeowners across Australia and NZ. It's based in Altona, Victoria, and trades locally under names like "Innova Fibre Cement."
Innova is a regional commercial division of Etex, a family-owned Belgian group founded in 1905. Etex is a genuinely large player in lightweight building materials globally — around 13,500 employees, 190+ sites in roughly 46 countries, and about €3.75 billion in total revenue. Its broader brand portfolio includes names like Equitone, Gyplac, Promat, Remagin and Skamol, covering interiors, exteriors, insulation, and industrial/fire-protection materials. Innova essentially applies Etex's global fibre cement expertise to the Australian/NZ market, tailoring products to local conditions and building codes.